Search engine optimization (SEO) is crucial for driving relevant organic traffic to your website. But with hundreds of SEO tools out there, how do you know which ones are worth your time and money?

After tirelessly testing products and monitoring industry trends, we’ve rounded up our list of 10 favourite SEO tools for 2022 and 2023. Explore the top SEO tools, ranging from free checkers to powerful analysers. Engage with our handpicked collection of the best SEO-free resources for optimizing your web presence.

1. SEMrush :

Our absolute favourite is SEMrush. This all-in-one SEO toolkit allows you to research competitors, analyze backlinks, identify high-traffic keywords, and more. We love its comprehensive database and easy-to-use interface. SEMrush’s customizable reports and analytics empower our team to make data-driven SEO decisions.

2. Ahrefs :

For backlink analysis, Ahrefs is a must. It crawls the web and provides insightful data on a website’s referring domains and anchor text. We use Ahrefs to find link-building opportunities and monitor backlinks gained or lost. Its metrics highlight issues to address and strengths to leverage.

3. Moz Pro :

Moz Pro boasts one of the largest keyword databases available. Its historical metrics help us track keyword rankings over time. Robust competitive analysis tools allow us to research and compare domains. Moz Pro also offers link metrics, site audits, and rank tracking.

4. Ubersuggest :

Ubersuggest is our go-to for generating keyword ideas during the research process. We love its intuitive interface and filtering capabilities. The tool pulls keywords from Google Autocomplete to provide hundreds of relevant suggestions. It helps us identify low-competition keywords to target.

5. Screaming Frog SEO Spider :

When we need to crawl a website to uncover technical SEO issues, Screaming Frog is the spider we send. It provides comprehensive audits that reveal fixes that improve site speed and accessibility for search engines. The configurable crawler also lets us analyze internal links.

6. Surfer SEO :

Surfer SEO takes the pain out of optimizing individual web pages. Its Chrome extension integrates SEO data directly into your browser as you navigate a site. Our team can easily access key page-level metrics and recommendations without interrupting workflow.

7. Rank Math SEO :

For WordPress sites, Rank Math SEO is a game changer. The plugin offers user-friendly optimization features directly within the CMS. Our clients love how simple it is to configure XML sitemaps, schema mark up, SEO titles, meta descriptions, and more.

8. Yoast SEO :

Another favourite WordPress SEO plugin is Yoast SEO. It focuses on readability and content analysis to help us create high-quality blogs and pages. Yoast’s snippet preview tool shows how content will appear in the search. The plugin also handles technical optimizations like robots.txt files.

9. Google Search Console :

The Search Console provides official insights directly from Google. We use this free tool to check site health, analyze clicks and impressions, submit sitemaps, and identify issues flagged by Googlebot. Integrating Search Console data into campaigns is key to visibility.

10. Google Analytics :

Finally, Google Analytics allows us to connect SEO efforts to actual site traffic and conversions. We learn how visitors discover content and can track goal completions. Analytics helps us determine which keywords and pages drive the most valuable users.

The SEO landscape evolves quickly, but these 10 tools provide the fundamental data needed to boost visibility. At NTS, we’re obsessed with combining leading SEO technology with a proven strategy to get results. Let us unleash our toolkit to take your website to the top of the SERPs!